Work

Web design and branding

CONMED Web Design & Branding Updates

Modernizing CONMED's digital experience through improved page architecture, stronger brand alignment, and scalable Sitecore implementations that made product, support, and corporate content easier to navigate, manage, and maintain.

Sitecore CMSWeb designBrand alignmentProduct UXContent strategySEOADA complianceBusiness-unit collaboration
Side-by-side comparison of the CONMED Corporate Governance 2024 page and the Corporate Governance sustainability page.

Challenge

The existing CONMED product pages featured outdated layouts, inconsistent branding, excessive scrolling, and uninspired designs that made content difficult to navigate and less engaging. The pages needed a modern redesign to improve usability, strengthen brand consistency, and create a more compelling user experience.

Role

Design and build responsive Sitecore pages and reusable components around audience goals, with clear navigation, purposeful visuals, and consistent CONMED branding. Partner with stakeholders on content, accessibility, SEO, and launch quality.

Impact

The updates made dense web content easier to scan while improving the foundation for brand consistency, search visibility, ADA compliance, and ongoing Sitecore maintenance.

Outcome signals.

These before-and-after views show how older pages were reshaped into clearer branded systems. Product content gained stronger hierarchy, FAQ content gained quick paths and lead capture, and corporate content became easier to scan structured sections and links.

Old Design

My Redesign

Older CONMED arthroplasty product page.
Redesigned CONMED arthroplasty product page.

Left: older product page. Right: modernized product page with an easier-to-scan hierarchy that consolidates related content, improving visibility for grouped products and creating a more intuitive browsing experience.

Old Design

My Redesign

Older CONMED surgical smoke FAQ page.
Redesigned CONMED surgical smoke FAQ page.

Left: older surgical smoke FAQ page. Right: updated FAQ page with stronger hierarchy, quick links, and lead capture.

Old Design

My Redesign

Older CONMED Corporate Governance page.
Redesigned CONMED Corporate Governance page.

Left: earlier Corporate Governance page. Right: updated page with stronger branded sections, document links, and leadership cards.

Outcome gallery.

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Website Work

A grouped collection of website work across healthcare, commerce, consulting, ophthalmology, and custom frontend experiments.