Web design and branding
Modernizing CONMED's digital experience through improved page architecture, stronger brand alignment, and scalable Sitecore implementations that made product, support, and corporate content easier to navigate, manage, and maintain.
The existing CONMED product pages featured outdated layouts, inconsistent branding, excessive scrolling, and uninspired designs that made content difficult to navigate and less engaging. The pages needed a modern redesign to improve usability, strengthen brand consistency, and create a more compelling user experience.
Design and build Sitecore pages, partner with stakeholders on content, improve accessibility, increase SEO, establish a clear content hierarchy, update and ensure brand consistency, and maintain launch quality throughout the project.
The updates made dense web content easier to scan while improving the foundation for brand consistency, search visibility, ADA compliance, and ongoing Sitecore maintenance.
I focused on modernizing page structure and components, aligning visuals with the current CONMED brand, and shaping each page around the audience's goals and experience. More engaging, cohesive visuals helped reinforce credibility while making information easier to navigate and understand.
Update page layouts and reusable UI components to create a more scalable, consistent experience that reflects the current CONMED brand.
Use cohesive visuals, clear hierarchy, and purposeful design to reinforce credibility while making complex information easier to understand.
Structure each page around the audience's objectives so key information is easier to discover, compare, and act on.
Improve navigation, accessibility, and responsive interactions to deliver a more intuitive experience from page to page.
These before-and-after views show how older pages were reshaped into clearer branded systems. Product content gained stronger hierarchy, FAQ content gained quick paths and lead capture, and corporate content became easier to scan structured sections and links.
Old Design
My Redesign
Left: older product page. Right: modernized product page with an easier-to-scan hierarchy that consolidates related content, improving visibility for grouped products and creating a more intuitive browsing experience.
Old Design
My Redesign
Left: older surgical smoke FAQ page. Right: updated FAQ page with stronger hierarchy, quick links, and lead capture.
Old Design
My Redesign
Left: earlier Corporate Governance page. Right: updated page with stronger branded sections, document links, and leadership cards.