Portrait of Tessa McLean.

I sit where web, design, and digital operations meet.

I build and optimize digital experiences that connect with users and deliver measurable results. With expertise in website operations, front-end development, SEO, accessibility, and content management, I combine technical knowledge, design thinking, and data-driven strategy to create engaging, high-performing websites that support business growth.

Built for practical digital work.

I bridge the gap between design, technology, and user experience, combining strategic thinking with technical expertise to create effective digital experiences for a global audience.

Design & UX

  • User Experience (UX)
  • UI Design
  • Figma Prototyping
  • Information Architecture
  • Responsive Design
  • Design Systems
  • Adobe Creative Cloud
  • Brand Identity
  • Marketing Design
  • Content Strategy

Web Technology

  • Sitecore
  • Optimizely
  • WordPress
  • HTML5
  • CSS3
  • JavaScript
  • React
  • Bootstrap
  • Front-End Development
  • MVC Project Structure
  • Component Development
  • Mobile-First Design

Digital Strategy

  • SEO Strategy
  • Analytics
  • Conversion Optimization
  • Search Visibility
  • Data-Driven Decision Making
  • User Experience
  • Customer Journey Optimization

Optimization

  • Technical SEO
  • Schema Markup
  • GA4
  • Semrush
  • AI Search Optimization
  • Performance Monitoring
  • Screaming Frog
  • Search Visibility

Accessibility

  • ADA Compliance
  • WCAG 2.2
  • Accessibility Audits
  • Keyboard Navigation
  • Accessible Forms
  • Accessibility Remediation

Global Web Operations

  • Website Administration
  • Localization
  • Translation Management
  • Content Governance
  • Personalization
  • Vendor Coordination
  • Digital Governance
  • Cross-Functional Collaboration

Education & recognition

Harvard University, Extension School

Cambridge, MA | January 2019

Professional Graduate Certificate in Front-End Web Development

The International Academy of Design & Technology

Chicago, IL | May 2005

Bachelor of Fine Arts in Multimedia and Graphic Design

MarCom Award recognition

CONMED page work was recognized in a MarCom Awards screenshot set that included 2 Platinum and 3 Gold results for collaborative web experiences.

Current positioning

My experience spans global website operations, content governance, front-end development, SEO, accessibility, and CMS administration. This combination allows me to support both the strategic and operational needs of modern websites while delivering high-quality digital experiences.