Challenge
Blog content often began as plain campaign copy or long-form article drafts. The web experience needed to make that content feel structured, visual, accessible, and easy to browse.
Blog system
I translated source copy into finished blog experiences with stronger visual hierarchy, reusable article boxes, and ADA- and SEO-minded structure.

Blog content often began as plain campaign copy or long-form article drafts. The web experience needed to make that content feel structured, visual, accessible, and easy to browse.
Turn campaign drafts into Sitecore article pages with reusable cards, clear headings, visual breaks, responsive media, descriptive links, and structured metadata. Maintain accessibility and SEO across the publishing system.
The blog work gives CONMED a stronger publishing pattern for campaigns, product education, corporate storytelling, and healthcare-professional content.
Source Document
My Redesign


Left: plain campaign source document. Right: finished blog article with structured sections, visual breaks, and reusable content boxes.



